Contains a patented blend of molecules that penetrate the hair fiber to repair broken bonds due to damage. The formula strengthens the protein structure of each hair strand and repairs the 7 signs of damage, whether you blow dry, bleach, brush, straighten, color, braid or curl your hair! Repair & Protect 7 Shampoo and Conditioner strengthens each strand of your hair, inside and out, protecting it so you can style it the way you want without worrying about damage.