is a professional-grade permanent cream hair color from Wella’s Koleston Perfect line. Infused with Metal Purifier and ME+ Dye Technology, it delivers true-to-tone medium ash blonde hues, up to 100% grey coverage, and vibrant, long-lasting results
Benefits:
- True-to-Tone & Long-Lasting Color: The advanced dye technology provides authentic medium ash blonde results that resist unwanted warmth and fading
- 100% Grey Coverage: Effectively camouflages grey hair, even more resistant strands, giving a uniform finish
- Protective & Color-Safe Formula: ME+ technology reduces allergic triggers and, together with the Metal Purifier, minimizes metal-induced damage while enhancing hair health
- Silky, Nourished Hair: Leaves hair noticeably smooth and shiny, often compared favorably to argan-oil-infused alternatives
- Smooth Application & Even Results: Creamy texture ensures effortless application and consistent color from roots to ends
is an excellent choice for salon-quality results at home. It offers rich, true ash blonde tones, complete grey coverage, nourishing protection, and easy application. Ideal for users seeking a cool-toned blonde that lasts without compromising hair health.
