is a professional-grade permanent hair color that delivers a cool, sophisticated ash-blonde tone while nourishing your hair. Powered by ME+ and Pure Balance technologies, it ensures consistent, true-to-tone results with minimal damage—making it ideal for those seeking both style and care.
Benefits:
- Up to 100% gray coverage: Seamlessly covers resistant white or gray hairs for a uniform, natural finish
- ME+ Allergy-Reducing Technology: Features a patented ME+ dye molecule that significantly reduces the risk of developing new allergies to hair color
- Pure Balance Technology: Ensures a perfectly balanced, cool-toned shade with up to 5 levels of lift—without compromising depth or shine.
- Protection from color damage: Includes Metal Purifier system that neutralizes metal residues in hair to reduce oxidative stress and protect hair integrity
- Luminous shine & smooth texture: Leaves hair looking healthy and glossy while maintaining its strength, even after repeated color treatments .
is a top-tier color choice for those wanting a refined cool-blonde look with optimal care. Its technologically advanced formula ensures full gray coverage, reduced allergy risk, and vibrant, long-lasting results—all while maintaining the health and shine of your hair. It’s the perfect go-to for a polished, salon-quality finish you can trust.
